Zyda زيدا

Mutlaq Design House

Work

About

Careers

Let's Talk!

Mutlaq Design House

Work

About

Careers

Let's Talk!

Digital Brands

F&B Brands

Editorial Design

Zyda زيدا

Revitalizing a growing startup with the visual rebranding and expansions of its new products and target.

Kuwait + Egypt

A rebrand for a business products family that expanded beyond it current visual brand.

Zyda is an Arabic-first brand supporting the F&B scene with outstanding third-party solutions, with great focus on the restaurants’s customer, the foodies, as the ultimate target.

Headquarters

Kuwait, Egypt

Founded

2018

Industry

F&B third-party products

Rebranding Objectives

Brand Concept

Our role was to evaluate and make the necessary changes for the brand to meet its new targeted positioning in the market. These changes included rebranding the company, working on its social media design presence, event design, print design, blog article covers, applying the brand to the product design language, and much more.

Brand Story

“We empower restaurants, coffee shops, dessert shops, bakeries, smoothie shops, and their customers. By supporting restaurants, we empower people—helping them create delicious food, lasting memories, and great experiences.We believe in food businesses that genuinely care—those that satisfy every craving, fulfill every promise, and take the time to know their customers.That’s why, when we think about business, we dare to focus on people when it comes to business. And when it comes to growing your business, we focus on helping you build relationships with you customers that last. Zyda, Build relationships that last” Please note all images are from Adobestock.com purchased by Zyda Technologies company. All rights reserved.

Brand pillars: Human-Driven, Impact-Driven, and Data -Driven

We are a bold, people-first brand, celebrating food lovers as they indulge in and enjoy satisfying meals. "We celebrate people & food." We leverage data to introduce new products and provide valuable analytics to our clients. "Every decision we make is rooted in research." Our solutions go beyond surface-level tasks—we focus on real, lasting impact. "We have a different business mindset." Please note all images are from Adobestock.com purchased by Zyda Technologies company. All rights reserved.

Zyda Family Slogans

Since Zyda prioritizes the human aspect of business and strives to deliver an empathetic experience to its clients' customers, our logos emphasize human interaction with each product from the customer’s perspective.

The brand focuses on the intimate human moments customers share with their favorite restaurants, emphasizing the personal value each product brings to their experience.

The Zyda mother brand is designed with a predominantly blue, professional identity, featuring a word mark that reflects Zyda's professionalism. A light, colorful palette is used to highlight the brand’s values and initiatives.

Brand Initiatives identity

Beyond its main products, Zyda offers versatile initiatives, including a podcast and a blog. These serve to reinforce the brand’s values through engaging and enjoyable content.

Product 01: Engage CRM tool. “We appreciate uniqueness”

Engage, a Zyda product, empowers restaurants to better understand their customers. As a CRM tool, Engage could feel cold and impersonal due to its focus on customer categorization. To counter this, we designed its logo and illustration system to feel more personal—featuring Picasso-inspired faces that symbolize how we see customers as unique individuals rather than just numbers.

Next Projects

Previous Project

Next Project

Or for a quick chat, book an intro call.