MUTLAQ STUDIO

MUTLAQ STUDIO

MUTLAQ STUDIO

Our Ethos

From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.

From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.

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Visual Brand Identity

Brand Strategy

Visual Identity

Illustrations & Iconography

Brand Guide Book

Visual Brand Identity

Brand Strategy

Visual Identity

Illustrations & Iconography

Brand Guide Book

Digital Design

Web Design

Product Design Language

Social Media Layout

Digital Design

Web Design

Product Design Language

Social Media Layout

Printed Design

Editorial & Prints

Retail Sign Design

Booth Design

Take-Away Packaging

Billboard / outdoor design

Printed Design

Editorial & Prints

Retail Sign Design

Booth Design

Take-Away Packaging

Billboard / outdoor design

Consultation
Session

Consultation
Session

Consultation
Session

01

Briefing and documentation

This phase includes a sit-down to thoroughly understand business needs and how a new visual identity can boost revenue and recognition.

02

Research & Brand Strategy

This phase focuses on exploring and conceptually establishing key aspects that directly impact the brand, including research.

03

Initial Drafting

This phase transforms research and strategy into mood boards and initial design trials, covering all brand elements and key touch points.

04

Visual Design Directions

This phase focuses on refining the feedback from the previous stage into a single cohesive visual direction, serving as the pre-final visual identity.

05

Crafting Brand Guidelines Book

This phase focuses on refining and recreating the chosen brand direction and developing the brand book including all brand rules.

06

Digital & Printed Collaterals

This phase focuses on applying the visual brand across all collaterals outlined in the deliverables list with a clear prioritised road map.

startegy at

the heart

of visuals

startegy at

the heart

of visuals

startegy

at the

heart of

visuals

You focus on your business,
we’ll craft the brand.

You focus on your business,
we’ll craft the brand.

You focus on your business,
we’ll craft the brand.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
All rights reserved.