Our Ethos
01
Briefing and documentation
This phase includes a sit-down to thoroughly understand business needs and how a new visual identity can boost revenue and recognition.
02
Research & Brand Strategy
This phase focuses on exploring and conceptually establishing key aspects that directly impact the brand, including research.
03
Initial Drafting
This phase transforms research and strategy into mood boards and initial design trials, covering all brand elements and key touch points.
04
Visual Design Directions
This phase focuses on refining the feedback from the previous stage into a single cohesive visual direction, serving as the pre-final visual identity.
05
Crafting Brand Guidelines Book
This phase focuses on refining and recreating the chosen brand direction and developing the brand book including all brand rules.
06
Digital & Printed Collaterals
This phase focuses on applying the visual brand across all collaterals outlined in the deliverables list with a clear prioritised road map.