Digital Brands

Muthaber مثابر

This online studying platform targets students from grades 6 to 12, requiring a versatile brand identity that adapts to this diverse age range.

Oman

Muthaber مثابر

This online studying platform targets students from grades 6 to 12, requiring a versatile brand identity that adapts to this diverse age range.

Oman

Branding studying realistically—
balancing both seriousness and fun!

Muthabr is an online studying tool designed to be a trusted platform for parents and a go-to resource for students. As an Omani brand, it balances fun and functionality, ensuring cohesive communication with students from grades 5 to 12.

Please note the app design is the work of another studio. Studio Mutlaq is only responsible for the iconography and coloring.

Headquarters

Oman

Founded

2024

Industry

Education

Brand concept

Muthabr’s value proposition combines realistic perspective with dreamy fun: “We’re not looking to revolutionize or transform the studying experience but to make it as efficient and stress-free as possible”.

Brand concept

A super hero logo

The logo draws inspiration from the star symbol of superheroes, embodying ambition and achievement. Its typography was carefully adapted from a previous designer’s work, ensuring respect for the original letterforms while seamlessly integrating the added star.

A super hero logo

Bilingual matchmaking

The logo is primarily designed for Arabic, but a matching Latin type was developed to ensure consistency and prepare the brand for future international expansion.

Bilingual matchmaking

The logo is primarily designed for Arabic, but a matching Latin type was developed to ensure consistency and prepare the brand for future international expansion.

Illustrations

Muthabr’s illustrations bring studying to life, capturing its realistic yet optimistic essence. They visually explore subjects, study methods, tools, and the emotions tied to the learning experience, making studying feel more engaging and relatable.

Illustrations

Layout

The brand is designed to be versatile, working seamlessly across digital and offline platforms, from social media pages to billboards, ensuring strong visibility and impact everywhere.

Layout

The brand is designed to be versatile, working seamlessly across digital and offline platforms, from social media pages to billboards, ensuring strong visibility and impact everywhere.