F&B Brands

Eggstatic Restaurant

International restaurant brand identity for breakfast and brunch concept Playful and scalable visual identity for F&B brand targeting global audience

Canada

Eggstatic Restaurant

International restaurant brand identity for breakfast and brunch concept Playful and scalable visual identity for F&B brand targeting global audience

Canada

Refreshing a brand by focusing on its core values: Food and warmth.

Eggstatic is a vibrant and innovative breakfast and brunch concept restaurant founded in 2018 by a passionate restaurateur with over 10 years of experience in the F&B industry, offering Halal and international cuisine with a variety of items (appetizers, main dishes). Currently boasting 3 locations in Canada (Toronto, Mississauga, Ajax) with an upcoming expansion to the GCC area.

Headquarters

Canada

Founded

2018

Industry

Food & Beverages

Eggstatic founders desire a visually appealing identity that effectively communicates their exciting breakfast experience and allows for consistent application across locations while maintaining a scalable approach for future franchising.

Rebranding objectives

1. Achieve stronger brand consistency.
2. Compete with big franchises.
3. Fully capture and solidify their unique personality.

Rebranding objectives

1. Achieve stronger brand consistency.
2. Compete with big franchises.
3. Fully capture and solidify their unique personality.

Brand concept: A Nation of morning people.

Brand story: “..Here at Eggstatic, we’re all about taking those classic dishes you know and love and giving them a modern transformation, thinking next-level deliciousness on a plate! We’re talking a breakfast menu that’s bursting with creative and unique eats that’ll have your taste buds excited to start the day.”

Brand concept: A Nation of morning people.

Promoting the morning person mentality

Objective: First, getting excited about morning food, promoting a positive start to the day. Second, Canada, the prime location of the brand, is cold and cloudy most of the year. “serving up sunligh on a plate” is what its people need the most.

breakfast & brunch uniform and interior design

Promoting the morning person mentality

Food illustrations: Serving up sunlight on a plate

This confirms and elevates the food offering of the restaurant, highlighting its colorful appeal and the “warm” value you’ll feel when eating it.

breakfast & brunch restaurant food and plates illustrations

Food illustrations: Serving up sunlight on a plate

This confirms and elevates the food offering of the restaurant, highlighting its colorful appeal and the “warm” value you’ll feel when eating it.

breakfast & brunch restaurant illustrations poster design

Plate design

Plates were designed to have 2 looks, one of the classic restaurant aesthetic and the other is colorful and full of illustrations, the latter serves well in the special editions categories and helps freshen up the visual brand when the plate design becomes old news.

Plate design

Brand collaterals

We worked further on brand expression for the core touch points a morning person will use or needs to see. It included both essential restaurant items like reserved sign and menu and also merchandise design
e.g. T-shirts and condiments jars design.

breakfast & brunch restaurant uniform design

breakfast & brunch restaurant merchandise design

breakfast & brunch restaurant menu QR design

breakfast & brunch restaurant tile design

breakfast & brunch restaurant menu design design

breakfast & brunch restaurant jam jar design

Brand collaterals

Take-away Packaging

The take-away experience needed to continue the morning person aesthetics, to bring sunlight into the homes of people who ordered their food to eat outside the restaurant. It focused on celebrating the different kinds of logo variations and Eggstatic menu illustrations.