Masar مسار
Crafting a vibrant identity for a consultancy aiming to have a hip and relevant personality for its teen audience.
Kuwait
Masar مسار
Crafting a vibrant identity for a consultancy aiming to have a hip and relevant personality for its teen audience.
Kuwait
When brand communication is the core value proposition to its target audience.
Masar is a student-centered brand offering career-shaping university enrollment services. It acts as a buddy, big brother, and trusted companion, guiding students through challenges with genuine fun and zero condescension.
Headquarters
Kuwait
Founded
2024
Industry
Education consultancy
Brand concept and slogan
Pursuit your Masar صمم مسارك
Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.
Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.
Brand concept and slogan
Pursuit your Masar صمم مسارك
Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.
Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.
Color coding the target
The target audience consists of high school students aspiring to attend college. Given the diverse nature of the brand's social media announcements and varying student interests, we tailor content to match each student's preferences. To enhance clarity and engagement, each post type is color-coded, making it easily identifiable within the feed.
Color coding the target
The target audience consists of high school students aspiring to attend college. Given the diverse nature of the brand's social media announcements and varying student interests, we tailor content to match each student's preferences. To enhance clarity and engagement, each post type is color-coded, making it easily identifiable within the feed.
Social Media
Social media is the core of the brand and its primary communication channel with its audience. Great care was taken to design a clear, engaging, and fun feed that balances visual clarity with interactive appeal.
Social Media
Social media is the core of the brand and its primary communication channel with its audience. Great care was taken to design a clear, engaging, and fun feed that balances visual clarity with interactive appeal.
Our swiftest branding yet—Masar was completed in just two weeks to launch before enrollment season of the students. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.
Our swiftest branding yet—Masar was completed in just two weeks to launch before enrollment season of the students. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
All rights reserved.