Masar مسار

Crafting a vibrant identity for a consultancy aiming to have a hip and relevant personality for its teen audience. Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait

Kuwait

Masar مسار

Crafting a vibrant identity for a consultancy aiming to have a hip and relevant personality for its teen audience. Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait

Kuwait

Modern visual identity for teen-focused educational consultancy

When brand communication is the core value proposition to its target audience.

Masar is a student-centered brand offering career-shaping university enrollment services. It acts as a buddy, big brother, and trusted companion, guiding students through challenges with genuine fun and zero condescension.

Headquarters

Kuwait

Founded

2024

Industry

Education consultancy

Bold color palette and graphic system for Gen Z audience branding in GCC

Brand concept and slogan

Pursuit your Masar صمم مسارك
Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.

Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.

Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design

Brand concept and slogan

Pursuit your Masar صمم مسارك
Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.

Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.

Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design

Color coding the target

The target audience consists of high school students aspiring to attend college. Given the diverse nature of the brand's social media announcements and varying student interests, we tailor content to match each student's preferences. To enhance clarity and engagement, each post type is color-coded, making it easily identifiable within the feed.

Color categorization to target, color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
Typography, Dynamic brand applications for consultancy targeting young audience
Typography, Dynamic brand applications for consultancy targeting young audience
illustrations, Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience

Color coding the target

The target audience consists of high school students aspiring to attend college. Given the diverse nature of the brand's social media announcements and varying student interests, we tailor content to match each student's preferences. To enhance clarity and engagement, each post type is color-coded, making it easily identifiable within the feed.

Color categorization to target, color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
color combination, Bold color palette and graphic system for Gen Z audience branding in GCC
Typography, Dynamic brand applications for consultancy targeting young audience
Typography, Dynamic brand applications for consultancy targeting young audience
illustrations, Vibrant brand identity design for Masar consultancy targeting youth audience in Kuwait, logo design
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience
flat illustrations, Dynamic brand applications for consultancy targeting young audience

Social Media

Social media is the core of the brand and its primary communication channel with its audience. Great care was taken to design a clear, engaging, and fun feed that balances visual clarity with interactive appeal.

Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
socia media posts, social media tempates, instagram, Dynamic brand applications for consultancy targeting young audience

Social Media

Social media is the core of the brand and its primary communication channel with its audience. Great care was taken to design a clear, engaging, and fun feed that balances visual clarity with interactive appeal.

Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
Dynamic brand applications for consultancy targeting young audience
socia media posts, social media tempates, instagram, Dynamic brand applications for consultancy targeting young audience

Our swiftest branding yet—Masar was completed in just two weeks to launch before enrollment season of the students. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.

Our swiftest branding yet—Masar was completed in just two weeks to launch before enrollment season of the students. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.

Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
All rights reserved.