Zyda زيدا
Revitalizing a growing startup with the visual rebranding and expansions of its new products and target.
Kuwait, Egypt
Zyda زيدا
Revitalizing a growing startup with the visual rebranding and expansions of its new products and target.
Kuwait, Egypt
A rebrand for a business products family that expanded beyond it current visual brand.
Zyda is an Arabic-first brand supporting the F&B scene with outstanding third-party solutions, with great focus on the restaurants’s customer, the foodies, as the ultimate target.
Headquarters
Kuwait, Egypt
Founded
2018
Industry
F&B third-party products
Rebranding Objectives
Our role was to evaluate and make the necessary changes for the brand to meet its new targeted positioning in the market. These changes included rebranding the company, working on its social media design presence, event design, print design, blog article covers, applying the brand to the product design language, and much more.
Rebranding Objectives
Our role was to evaluate and make the necessary changes for the brand to meet its new targeted positioning in the market. These changes included rebranding the company, working on its social media design presence, event design, print design, blog article covers, applying the brand to the product design language, and much more.
Brand Story
“We empower restaurants, coffee shops, dessert shops, bakeries, smoothie shops, and their customers. By supporting restaurants, we empower people—helping them create delicious food, lasting memories, and great experiences.
We believe in food businesses that genuinely care—those that satisfy every craving, fulfill every promise, and take the time to know their customers.
That’s why, when we think about business, we dare to focus on people when it comes to business. And when it comes to growing your business, we focus on helping you build relationships with you customers that last. Zyda, Build relationships that last”
Brand Story
“We empower restaurants, coffee shops, dessert shops, bakeries, smoothie shops, and their customers. By supporting restaurants, we empower people—helping them create delicious food, lasting memories, and great experiences.
We believe in food businesses that genuinely care—those that satisfy every craving, fulfill every promise, and take the time to know their customers.
That’s why, when we think about business, we dare to focus on people when it comes to business. And when it comes to growing your business, we focus on helping you build relationships with you customers that last. Zyda, Build relationships that last”
Brand pillars: Human-Driven, Impact-Driven, and Data-Driven
We are a bold, people-first brand, celebrating food lovers as they indulge in and enjoy satisfying meals. "We celebrate people & food." We leverage data to introduce new products and provide valuable analytics to our clients. "Every decision we make is rooted in research." Our solutions go beyond surface-level tasks— we focus on real, lasting impact. "We have a different business mindset." Please note all images are from Adobestock.com purchased by Zyda Technologies company. All rights reserved.
Brand pillars: Human-Driven, Impact-Driven, and Data-Driven
We are a bold, people-first brand, celebrating food lovers as they indulge in and enjoy satisfying meals. "We celebrate people & food." We leverage data to introduce new products and provide valuable analytics to our clients. "Every decision we make is rooted in research." Our solutions go beyond surface-level tasks— we focus on real, lasting impact. "We have a different business mindset." Please note all images are from Adobestock.com purchased by Zyda Technologies company. All rights reserved.
Zyda Family Slogans
Since Zyda prioritizes the human aspect of business and strives to deliver an empathetic experience to its clients' customers, our logos emphasize human interaction with each product from the customer’s perspective.
The brand focuses on the intimate human moments customers share with their favorite restaurants, emphasizing the personal value each product brings to their experience.
Zyda Family Slogans
Since Zyda prioritizes the human aspect of business and strives to deliver an empathetic experience to its clients' customers, our logos emphasize human interaction with each product from the customer’s perspective.
The brand focuses on the intimate human moments customers share with their favorite restaurants, emphasizing the personal value each product brings to their experience.
Zyda mother brand is designed with a predominantly blue, professional identity, featuring a word mark that reflects Zyda's professionalism. A light, colorful palette is used to highlight the brand’s values and initiatives.
Zyda mother brand is designed with a predominantly blue, professional identity, featuring a word mark that reflects Zyda's professionalism. A light, colorful palette is used to highlight the brand’s values and initiatives.
Brand Initiatives identity
Beyond its main products, Zyda offers versatile initiatives, including a podcast and a blog. These serve to reinforce the brand’s values through engaging and enjoyable content.
Brand Initiatives identity
Beyond its main products, Zyda offers versatile initiatives, including a podcast and a blog. These serve to reinforce the brand’s values through engaging and enjoyable content.
Product 01: Engage CRM tool. “We appreciate uniqueness”
Engage, a Zyda product, empowers restaurants to better understand their customers. As a CRM tool, Engage could feel cold and impersonal due to its focus on customer categorization. To counter this, we designed its logo and illustration system to feel more personal—featuring Picasso-inspired faces that symbolize how we see customers as unique individuals rather than just numbers.
Product 01: Engage CRM tool. “We appreciate uniqueness”
Engage, a Zyda product, empowers restaurants to better understand their customers. As a CRM tool, Engage could feel cold and impersonal due to its focus on customer categorization. To counter this, we designed its logo and illustration system to feel more personal—featuring Picasso-inspired faces that symbolize how we see customers as unique individuals rather than just numbers.
Product 02: Verd Delivery. “A herd of couriers”
Verd utilizes birds as a symbol of its countless couriers, representing speed, agility, and constant availability. This concept is brought to life through Verd’s mascot—the 'Verd Bird'—serving as the ultimate icon of food delivery.
Product 02: Verd Delivery. “A herd of couriers”
Verd utilizes birds as a symbol of its countless couriers, representing speed, agility, and constant availability. This concept is brought to life through Verd’s mascot—the 'Verd Bird'—serving as the ultimate icon of food delivery.
Product 03: Ring call center. “We are here to listen”
The Ring product is inspired by the ripple effect of human voices propagating outward from their source—whether that source is typography, a symbol, or the most important image in a grid. These 'rings of voice' visually represent the impact of sound, mirroring the ripple effect of water but through audio.
Product 03: Ring call center. “We are here to listen”
The Ring product is inspired by the ripple effect of human voices propagating outward from their source—whether that source is typography, a symbol, or the most important image in a grid. These 'rings of voice' visually represent the impact of sound, mirroring the ripple effect of water but through audio.
Product 04: Order ordering website. “One touch away”
Order product is designed to satisfy cravings with a simple touch through it being a food ordering app. The circle serves as a spotlight, drawing attention to the food you desire. It interacts seamlessly with the design, creating a theatrical effect that emphasizes your chosen meal.
Product 04: Order ordering website. “One touch away”
Order product is designed to satisfy cravings with a simple touch through it being a food ordering app. The circle serves as a spotlight, drawing attention to the food you desire. It interacts seamlessly with the design, creating a theatrical effect that emphasizes your chosen meal.
Color palette
The brand’s colors needed to give a good variety for the mother brand and also coherently provide a unique palette for each of its products.
Color palette
The brand’s colors needed to give a good variety for the mother brand and also coherently provide a unique palette for each of its products.
An Arabic-first Billingual synergy
Bilingual typography (Arabic and English) is essential to the Zyda brand, as it is an Arabic SaaS company with an international presence and competition. The typesetting is carefully adjusted—particularly in leading—to create a balanced baseline that harmonizes both languages within the same typestyle while maintaining the brand’s typographic attitude. More than just design, this reflects the brand’s cohesive relationship with its mixed identity.
An Arabic-first Billingual synergy
Bilingual typography (Arabic and English) is essential to the Zyda brand, as it is an Arabic SaaS company with an international presence and competition. The typesetting is carefully adjusted—particularly in leading—to create a balanced baseline that harmonizes both languages within the same typestyle while maintaining the brand’s typographic attitude. More than just design, this reflects the brand’s cohesive relationship with its mixed identity.
Typography chart
This typography chart provides an overview of typesetting and the usage of each type style. It applies to both Arabic and English, except for the capitalization section, which is not applicable in Arabic. We define three distinct usage categories: Marketing, Print, and Product. 'Usage' refers to the specific range of type styles appropriate for each medium.
Typography chart
This typography chart provides an overview of typesetting and the usage of each type style. It applies to both Arabic and English, except for the capitalization section, which is not applicable in Arabic. We define three distinct usage categories: Marketing, Print, and Product. 'Usage' refers to the specific range of type styles appropriate for each medium.
Layout
Zyda’s social media presence is seamlessly bilingual, using the letter 'Z' as a modular element to structure the square grid layout. The color scheme of each post is determined by its objective and level of seriousness.
Layout
Zyda’s social media presence is seamlessly bilingual, using the letter 'Z' as a modular element to structure the square grid layout. The color scheme of each post is determined by its objective and level of seriousness.
We partnered with Zyda its brand identity and market positioning, with its CEO Hamad Mufley having a deep focus on brand story telling and products architecture. Through in-depth research, we crafted a strategic, tech-forward visual identity that balances credibility with warmth. The result positioned Zyda as an experienced, trusted industry leader, driving recognition and growth.
We partnered with Zyda its brand identity and market positioning, with its CEO Hamad Mufley having a deep focus on brand story telling and products architecture. Through in-depth research, we crafted a strategic, tech-forward visual identity that balances credibility with warmth. The result positioned Zyda as an experienced, trusted industry leader, driving recognition and growth.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
All rights reserved.