Masar مسار
Masar مسار
Kuwait


When brand communication is the core value proposition to its target audience.
When brand communication is the core value proposition to its target audience.
Masar is a student-centered brand offering career-shaping university enrollment services. It acts as a buddy, big brother, and trusted companion, guiding students through challenges with genuine fun and zero condescension.
Masar is a student-centered brand offering career-shaping university enrollment services. It acts as a buddy, big brother, and trusted companion, guiding students through challenges with genuine fun and zero condescension.
Headquarters
Headquarters
Kuwait
Kuwait
Founded
Founded
2024
2024
Industry
Industry
Education consultancy
Education consultancy




Brand concept and slogan
Brand concept and slogan
Pursuit your Masar صمم مسارك Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.
Pursuit your Masar صمم مسارك Masar's brand concept centers on the fun of empowerment, helping high school students embrace a new life in a new city as they begin their undergraduate journey. The brand uses a versatile color palette with dynamic color combinations and playful illustrations, ensuring a light, engaging, and informative experience tailored to young students.
Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.
Aiming to become Kuwait's next engaging, talkative, and trendy student enrollment consultancy.
















Please note the app design is the work of another studio. Studio Mutlaq is only responsible for the iconography and coloring.
Please note the app design is the work of another studio. Studio Mutlaq is only responsible for the iconography and coloring.












Our fastest branding yet—Masar was completed in just two weeks to launch before enrollment season. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.
Our work included
Brand strategy
Visual identity
Social media layouts
Office prints and signs.
Our fastest branding yet—Masar was completed in just two weeks to launch before enrollment season. We balanced maturity with bold, youthful energy, creating a brand that’s both serious and fun. Our versatile design system made this possible, ensuring an immediate impact.
Our work included
Brand strategy
Visual identity
Social media layouts
Office prints and signs.
Next Projects
Next Projects
Drag
Drag
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call.