MUTLAQ STUDIO
Our Ethos
Our Ethos
Our Ethos
From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.
From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.
From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.
Vault فولت
Visually celebrating software strength in a market that celebrates devices.
Vault فولت
Visually celebrating software strength in a market that celebrates devices.
Saudi Arabia
Saudi Arabia
Zyda زيدا
A rebrand for a business products family that expanded beyond it current visual brand.
Zyda زيدا
A rebrand for a business products family that expanded beyond it current visual brand.
Kuwait + Egypt
Kuwait + Egypt
Muthabr مثابر
Branding studying realistically in being both serious and fun!
Muthabr مثابر
Branding studying realistically in being both serious and fun!
Oman
Oman
Eggstatic Restaurant مطعم إجستاتك
Achieving high brand recognition through a vibrant edgy identity.
Eggstatic Restaurant مطعم إجستاتك
Achieving high brand recognition through a vibrant edgy identity.
Canada
Canada
Tarbosh Restaurant مطعم طربوش
Achieving high brand recognition through a vibrant edgy identity.
Tarbosh Restaurant مطعم طربوش
Achieving high brand recognition through a vibrant edgy identity.
United Arab Emirates
United Arab Emirates
Tarbosh Restaurant مطعم طربوش
Packaging implementation
United Arab Emirates
Tarbosh Restaurant مطعم طربوش
Packaging implementation
United Arab Emirates
1/4
1/4
Brand
Strategy
2/4
2/4
Visual Identity
3/4
3/4
Illustrations & Iconography
4/4
4/4
Brand Guide Book
1/4
1/4
Web
Design
1/4
1/4
Product Design
Language
1/4
1/4
Social Media
Presence
1/4
1/4
Editorial
& Prints
1/4
1/4
Retail Sign
Design
1/4
1/4
Booth
Design
1/4
1/4
Take-Away
Packaging
1/4
1/4
Billboard/
outdoor design
1/4
1/4
Consultation
Session
01
01
Briefing and documentation
Briefing and documentation
This phase includes a sit-down to thoroughly understand business needs and how a new visual identity can boost revenue and recognition.
This phase includes a sit-down to thoroughly understand business needs and how a new visual identity can boost revenue and recognition.
02
02
Research & Brand Strategy
Research & Brand Strategy
This phase focuses on exploring and conceptually establishing key aspects that directly impact the brand, including research.
This phase focuses on exploring and conceptually establishing key aspects that directly impact the brand, including research.
03
03
Initial Drafting
Initial Drafting
This phase transforms research and strategy into mood boards and initial design trials, covering all brand elements and key touch points.
This phase transforms research and strategy into mood boards and initial design trials, covering all brand elements and key touch points.
04
04
Visual Design Directions
Visual Design Directions
This phase focuses on refining the feedback from the previous stage into a single cohesive visual direction, serving as the pre-final visual identity.
This phase focuses on refining the feedback from the previous stage into a single cohesive visual direction, serving as the pre-final visual identity.
05
05
Crafting Brand Guidelines Book
Crafting Brand Guidelines Book
This phase focuses on refining and recreating the chosen brand direction and developing the brand book including all brand rules.
This phase focuses on refining and recreating the chosen brand direction and developing the brand book including all brand rules.
06
06
Digital & Printed Collaterals
Digital & Printed Collaterals
This phase focuses on applying the visual brand across all collaterals outlined in the deliverables list with a clear prioritised road map.
This phase focuses on applying the visual brand across all collaterals outlined in the deliverables list with a clear prioritised road map.
startegy at the heart of visuals
startegy at the heart of visuals
startegy at the heart of visuals
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. Privacy Policy. All rights reserved.
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
Privacy Policy. All rights reserved.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. Privacy Policy. All rights reserved.